Google’s new Mobile-First Indexing Deadline – What does it mean for SEO?
Building a better website has turned out to be more challenging over the years. Moreover, crafting the one that ranks well in search engines is even tougher. SEO strategies come and go, but the term ‘mobile-first indexing’ has been at the front line of SEO minds for years now and is widely discussed by experts in SEO Company Sydney. Its effects continue to make waves in the search landscape. To know more about mobile-first indexing and why it is so important in 2020, keep reading.
What is Mobile-First Indexing?
Mobile-first indexing, it is just what it sounds like; Google predominantly uses the mobile version of the content or site for indexing and ranking. It is called mobile-first since it is not a mobile-only index. For instance, if a website doesn’t have a mobile-friendly version, the desktop website can still be included in the index. Yet, the lack of a mobile-friendliness can negatively impact on the rankings. In contrast, a website with a better mobile experience will potentially receive ranking boosts even for desktop searches.
Also, the phrase ‘mobile-first’ refers to the fact that the mobile version would be considered as the primary version of your site. So if the desktop and mobile versions of your website are equivalent, which means if you have optimised your content for mobile, and desktop it should have a significant impact in terms of your site’s performance in search results.
Mobile-first Indexing in 2020!
Google first announced that they were going to start with mobile-first indexing in March 2018. Later, in March 2020, Google stated that in September 2020, it would enable mobile-first indexing for all websites in Search. Now due to these uncertain times, Google has decided to extend the timeframe to the end of March 2021.
Since more and more organic searches come from mobile devices, Google has decided to prioritise mobile results. Google says that most websites are now ready for this new system, but it would still crawl over the desktop sites occasionally with its traditional Googlebot. This means that the website owners might see increased crawling by Google in the upcoming months, as they will now use two different crawlers: one is the mobile Smartphone user-agent, and the other will look like the Chromium version it uses in the desktop website. However, for the most part, site owners will see the mobile agent.
How to move forward?
If your site is already mobile-friendly, this change probably doesn’t do anything to your rankings. Google will determine how your site will rank based on the contents available on your mobile site. This sounds pretty big, but it will have minimal consequences on sites that have a responsive design. However, if yours is not, you have something to worry about.
Do take some time to evaluate the mobile version of your website. Is your design good enough? Or should it get better? If you need help, talk to experts who handle SEO in Sydney to make a difference in your rankings shortly!