If you’re serious about boosting your sales on Amazon, then your business needs to prioritize it. That means you have a dedicated team that audits, optimizes, and manages your Amazon Store on a routine basis — if not, don’t expect to reach the sales numbers you want.
For many companies, it’s difficult to maintain an in-house team for Amazon management. While cost is a factor for some, it’s more than that. Your business needs to find the talent too, which can pose a challenge depending on your location.
That is why many businesses on Amazon, whether established or thriving brands, outsource the management of their Amazon account to an agency. Zonbase, for example, offers integrated Amazon services, including search engine optimization (SEO) and pay-per-click (PPC) advertising.
Adopt inbound marketing strategies
A lot of e-commerce companies focus solely on Amazon when marketing their businesses. While it’s critical that you have Amazon SEO and PPC management strategies in place, it’s essential to research the potential benefits of adopting other inbound marketing strategies.
For example, a social media marketing campaign can help your business increase brand awareness, as well as Amazon sales. With social media, you interact with your target audience daily, which can build their brand interest, trust, and loyalty — plus notify them of your newest products.
If you have an Amazon Store, you can even feature links to your social media accounts, which contributes to your social media marketing plan. In this scenario, you’re adopting a multi-pronged approach to increasing your sales on Amazon.
Creating an Amazon sales funnel can help your business maximize this strategy.
Conduct routine product audits
With 50 percent of shoppers turning to Amazon for purchasing a product, it’s no surprise that more businesses are joining the platform. That’s why, if your company wants to stay ahead of the competition and increase sales on Amazon, you need to invest in routine product audits.
A few factors your product audit should focus on include:
- Targeted keywords
- Product title
- Product description
- Product images
- Product reviews
- Product ratings
In most cases, you’ll also want to assess similar product listings. With this proactive step, your business can develop a strategy for improving and optimizing your products, which can boost their ranking in search results — and that makes it easier for shoppers to find and purchase your goods.
Understand how Amazon’s algorithm works
As Amazon functions as a search engine — it delivers results to users based on their searches — it’s critical for your business to understand how Amazon’s algorithms work. Otherwise, it’s impossible to develop a successful strategy for increasing your sales.
Amazon features two algorithms:
Search: This algorithm determines your product’s rank in search results. Amazon’s search algorithm relies on several factors related to your product, including its reviews, targeted keywords, category, and price. Amazon also monitors vendor-related elements, like your shipping times and return rates.
Buy Box: This algorithm determines whether your product wins or loses its Buy Box — The Buy Box appears on the right-hand side of product listings and makes your business the default choice when a user clicks, “Add to Cart.” For this algorithm, Amazon considers a few different factors, including your prices, reviews, and shipping methods.
Due to the complexity of Amazon’s algorithms, as well as continuous updates, businesses often partner with an agency that specializes in Amazon marketing. When you partner with an established agency, like zonbaseAmzdfy, you receive an award-winning and hands-on team that understands Amazon.
With their expertise, your business gains a trusted partner. We’re also happy to explain how Amazon’s algorithms work, which helps your team understand our recommendations when optimizing and advertising your products.