With privacy changes like iOS 14+ and Google’s phasing out of third-party cookies, e-commerce marketers are shifting focus to first-party data to power their paid ads. First-party data—information you collect directly from your customers and prospects—includes email lists, website behavior,...
When it comes to ecommerce, trust is everything. Shoppers can’t touch or try your product, so they rely heavily on what others say about it. That’s where social proof comes in. Social proof is one of the most powerful drivers...
Cybercriminals now target the MENA area mostly, which causes major financial losses for companies. The region's average financial effect from security breaches in 2015 came out as about USD 2.5 million. Understanding this increasing danger, Bahrain has strengthened its cybersecurity...
Customer communication has changed dramatically in the fast-paced world of today, and text messaging has become an essential part of customer experience (CX) strategy. Communication techniques have changed as companies adjust to the demands of their clients, particularly in the...
